The "Bio ... Logisch!" campaign, which we designed for RSAG, is intended to encourage residents of the Rhein-Sieg district to separate their waste properly. This information campaign encourages people to keep plastic out of their organic waste.
In addition to classic advertising spaces, three commercials were developed to accompany the campaign digitally. At the heart of the campaign are three different character types who are united in their passion for proper waste separation.
The campaign design can be applied to a wide variety of media. In addition to classic vehicle lettering, we also designed paper bags, barrel trailer ads, and social media posts.
In the campaign videos, the three main characters experience their own heroic story. It was important to emphasize the difference between the characters. The content was coordinated via storyboards that explain the concept shot by shot. This visualization makes it easy to coordinate the idea and the basic concept with the client and the camera team. The selection of suitable actors and locations can also be more precise. The shoot day, which we of course accompany on location, is followed by editing and post-production, as well as fine-tuning with the client. The choice of music supports the characters and rounds off the concept.
We are experts not only in videos and motion. We are also specialists in user interfaces and user experience. Check out how we manage the online presence of the Weiling Academy.